1. Introduction

This Privacy Policy describes how Media Buyer Labs ("we," "us," or "our") collects, uses, discloses, and protects personal information when you visit mediabuyerlabs.ai and its subdomains (the "Site"), submit an application, communicate with us, or engage us to design, build, deploy, or support AI media buying systems and related consulting services (collectively, the "Services").

By using the Site or the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the Site or the Services.

2. Information We Collect

a. Information You Provide to Us

• Application and contact data. Name, email address, phone number, company name, role, website, monthly advertising spend, funnel details, and any other information you submit through our application forms, scheduling tools, or in communications with us.
• Business and contract data. Information provided during onboarding and engagement, including billing details, tax information, and signed agreements. Payment card processing is handled by third-party payment processors; we do not store full card numbers.
• Communications. The contents of emails, messages, calls, and video meetings with us, including recordings and transcripts of calls where you have been notified and, where required by law, have consented.

b. Information Collected Automatically

• Device and usage data. IP address, browser type, operating system, referring URLs, pages viewed, time on page, and similar analytics data.
• Cookies and similar technologies. See Section 7 below.

c. Client Platform Data

When we provide the Services to a business client, that client may authorize us to access data held in the client's own accounts and tools, which may include advertising platforms (such as Meta and Google), attribution and tracking platforms (such as Hyros), CRM systems (such as HubSpot), communication tools (such as Slack), call recording tools (such as Fathom), and AI platforms (such as Claude by Anthropic). This data ("Client Platform Data") may include advertising performance metrics, attribution records, lead and customer records, sales call recordings and transcripts, and related business information. We process Client Platform Data as a service provider on the client's behalf, under the client's instructions and our agreement with the client. The client is responsible for ensuring it has all rights, notices, and consents required to permit that processing, including consents for call recordings.

3. How We Use Information

• To evaluate applications and determine whether an applicant qualifies for the Services;
• To provide, operate, maintain, and support the Services, including building, deploying, monitoring, and improving client media buying systems;
• To communicate with you, including responding to inquiries, scheduling calls, and sending service-related notices;
• To send marketing communications where permitted by law, from which you may opt out at any time;
• To analyze and improve the Site, our methodologies, and the Services;
• To protect the security and integrity of the Site and the Services, prevent fraud and abuse, and enforce our agreements; and
• To comply with legal obligations and respond to lawful requests.

4. AI Processing

The Services involve processing data through AI systems, principally within the client's own Claude (Anthropic) workspace and under the client's own agreements with the applicable AI provider. We do not use Client Platform Data to train publicly available foundation models. AI-generated outputs (such as recommendations and reports) are probabilistic and are intended to be reviewed by qualified humans before action is taken. Our use of any AI provider is subject to that provider's terms and privacy practices.

5. How We Share Information

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising. We disclose information only as follows:

• Service providers. Vendors that perform services on our behalf, such as hosting and infrastructure, scheduling, analytics, email delivery, payment processing, document signing, and communication tools, in each case under obligations to protect the information.
• Within a client's organization. With the client's authorized personnel and designated collaborators in connection with an engagement.
• Professional advisors. Lawyers, accountants, and insurers where reasonably necessary.
• Legal and safety. Where required by law, subpoena, or legal process, or where we believe disclosure is necessary to protect rights, safety, or property, or to detect and prevent fraud or security issues.
• Business transfers. In connection with a merger, acquisition, financing, or sale of all or part of our business, subject to customary confidentiality protections.

6. Legal Bases for Processing (EEA/UK)

Where the EU or UK General Data Protection Regulation applies, we process personal data on the following legal bases: performance of a contract or steps taken at your request prior to a contract; our legitimate interests (such as operating and improving the Site and Services, marketing to business contacts, and securing our systems), balanced against your rights; your consent, where required, which you may withdraw at any time; and compliance with legal obligations.

7. Cookies and Tracking Technologies

We use strictly necessary cookies to make the Site function and may use analytics cookies to understand how the Site is used. You can control cookies through your browser settings; disabling cookies may affect Site functionality. Where legally required, we will request consent before setting non-essential cookies. We honor Global Privacy Control signals where required by applicable law.

8. Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy, including to provide the Services, comply with legal, accounting, and reporting obligations, resolve disputes, and enforce agreements. Client Platform Data is retained in accordance with our agreement with the applicable client and is deleted or returned upon termination of the engagement, subject to legal retention requirements and routine backup cycles.

9. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information, including access controls, encryption in transit, and least-privilege access to client systems. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

We are based in the United States, and information we collect is processed in the United States and in other countries where our service providers operate. Where required, we rely on appropriate safeguards for cross-border transfers, such as the European Commission's Standard Contractual Clauses.

11. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or another U.S. state with a comprehensive privacy law, you may have the rights to know, access, correct, and delete personal information, to opt out of the "sale" or "sharing" of personal information and of targeted advertising (we do not sell or share personal information as those terms are defined by applicable law), and not to receive discriminatory treatment for exercising your rights.

To exercise any of these rights, contact us at privacy@mediabuyerlabs.ai. We will verify your request using the information associated with your records and respond within the time required by applicable law. Authorized agents may submit requests with proof of authorization. If we deny your request, you may appeal by replying to our decision. EEA/UK residents may also lodge a complaint with their local supervisory authority.

If we process your information on behalf of one of our clients (for example, your data appears in a client's CRM or call recordings), please direct your request to that client; we will assist the client in responding as required by our agreement and applicable law.

12. Children's Privacy

The Site and Services are intended for business use by adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us personal information, contact us and we will delete it.

13. Third-Party Websites and Services

The Site may link to third-party websites and tools, including scheduling and advertising platforms. Their privacy practices are governed by their own policies, which we encourage you to review. We are not responsible for the practices of third parties.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date above reflects the most recent revision. Material changes will be posted on this page, and where required by law we will provide additional notice. Your continued use of the Site or Services after changes become effective constitutes acceptance of the revised Policy.

15. Contact Us

1. Agreement to These Terms

These Terms of Service (the "Terms") are a binding agreement between you and Media Buyer Labs ("we," "us," or "our"). They govern your access to and use of mediabuyerlabs.ai and its subdomains (the "Site") and, together with any signed order form, proposal, or statement of work (each, an "Order"), your purchase and use of our services, including the design, build, deployment, and support of AI media buying systems and related consulting (the "Services"). By accessing the Site, submitting an application, or using the Services, you agree to these Terms. If a conflict exists between these Terms and an Order, the Order controls for that engagement.

2. Eligibility; Business Use Only

The Site and Services are offered solely for business purposes and are not intended for personal, family, or household use. You represent that you are at least 18 years old, that you are entering these Terms on behalf of a business, and that you have authority to bind that business (the "Client"). "You" refers to both you individually and the Client.

3. The Services

Media Buyer Labs builds customized, production-grade AI media buying systems for call-funnel businesses, typically deployed within the Client's own Claude (Anthropic) account, along with related methodology development, reporting, training, and advisory services. The specific scope, deliverables, timeline, and fees for any engagement are set out in the applicable Order. Descriptions on the Site are for general information and do not constitute an offer; no engagement exists until an Order is executed by both parties.

4. Applications and Qualification

Access to the Services requires an application and qualification review. Stated qualification criteria (for example, minimum monthly advertising spend) are guidelines only. We may accept or decline any application in our sole discretion, and submission of an application does not create any obligation on our part.

5. Third-Party Platforms and Accounts

The Services depend on third-party platforms and tools that the Client maintains under its own accounts and agreements, which may include Anthropic (Claude), Meta, Google, Hyros, HubSpot, Slack, Fathom, and scheduling or payment tools. You are responsible for maintaining those accounts, paying those providers, complying with their terms and policies, and granting us the access reasonably necessary to perform the Services. We are not responsible for the acts, omissions, outages, pricing changes, policy changes, API changes, account restrictions, or terminations of any third-party platform, or for the consequences of any of the foregoing on the Services. This Site is not affiliated with, endorsed by, or sponsored by Anthropic, Meta Platforms, Inc., or Google LLC.

6. Advertising Account Risk; No Liability for Platform Enforcement

This section is critical — please read it carefully. Advertising platforms (including Meta and Google) enforce their policies through automated and manual systems that operate outside of our visibility and control and that can act on accounts with or without cause, explanation, or advance notice. By using the Services, you acknowledge and agree that:

• Account bans, suspensions, and restrictions, disabled ad accounts, business manager or profile restrictions, ad, page, pixel, or domain disapprovals and blocks, feedback-score penalties, spend limits, delivery throttling, policy flags, and account or asset terminations (collectively, "Platform Enforcement Actions") are an inherent risk of digital advertising that exists independently of the Services;
• We do not cause, control, or influence Platform Enforcement Actions, and we make no representation or warranty that your accounts or assets will remain in good standing, that no enforcement will occur during or after an engagement, or that any appeal or reinstatement request will succeed;
• You are solely responsible for your advertising accounts, business managers, pages, pixels, domains, payment methods, and compliance with each platform's terms and advertising policies; and
• TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL HAVE NO LIABILITY WHATSOEVER FOR ANY PLATFORM ENFORCEMENT ACTION OR ITS CONSEQUENCES — INCLUDING LOST ADVERTISING SPEND, LOST REVENUE OR PROFITS, LOSS OF ACCOUNT ACCESS OR DATA, RESTRICTED OR TERMINATED ACCOUNTS OR ASSETS, OR BUSINESS INTERRUPTION — WHETHER OR NOT THE PLATFORM ENFORCEMENT ACTION OCCURS DURING, OR RELATES IN ANY WAY TO, THE PERIOD OF THE SERVICES.

Fees paid for the Services are not contingent on the continued availability or standing of any advertising account or asset and are not refundable on account of any Platform Enforcement Action.

7. Client Responsibilities

• Provide accurate, complete, and current information, data, and materials, and timely access, feedback, and approvals reasonably required for us to perform the Services;
• Ensure you have all rights, licenses, notices, and consents necessary for us to access and process your data and materials, including any consents required for call recording and processing;
• Ensure your advertising, offers, claims, funnels, and business practices comply with all applicable laws and platform policies, including FTC advertising and endorsement rules; and
• Retain final authority over, and responsibility for, all advertising decisions, budgets, and spend. Recommendations produced by the Services are advisory inputs to your decisions.

8. Fees and Payment

Fees are stated in the applicable Order and are payable in U.S. dollars. Unless the Order states otherwise, invoices are due on receipt, fees are exclusive of taxes (which are your responsibility, excluding taxes on our income), and amounts paid are non-refundable as further provided in Section 9 (No Refunds; Chargeback Waiver). Late amounts may accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law, and we may suspend Services for accounts more than 15 days past due. Fees for the Services do not include your advertising spend or third-party platform costs, which are payable by you directly to the applicable providers.

9. No Refunds; Chargeback Waiver

All fees are final. Except as expressly stated in an Order or as required by applicable law that cannot be waived, all fees and other amounts paid to us — including deposits, setup and build fees, retainers, and milestone or subscription payments — are earned when paid and are non-refundable, in whole or in part, for any reason. Without limiting the foregoing, no refund, credit, or set-off will be provided for dissatisfaction with the Services or their results, unused Services, early termination by you, changes in your business or budget, or any Platform Enforcement Action (as defined in Section 6). You acknowledge that the Services are custom professional services that begin promptly after payment, and, to the maximum extent permitted by law, you waive any statutory cancellation or "cooling-off" right that would otherwise apply.

Chargeback waiver. To the maximum extent permitted by law, you agree not to initiate, and waive any right to initiate, a chargeback, payment reversal, or payment dispute with your bank, card issuer, or payment provider with respect to any amount properly charged under these Terms or an Order. If you believe a charge is in error, you agree to first contact us at legal@mediabuyerlabs.ai and to resolve any billing dispute exclusively through Section 17 (Dispute Resolution).

Improper chargebacks. Initiating a chargeback or payment dispute for a valid charge is a material breach of these Terms. In that event, in addition to our other remedies: (a) the disputed amount, together with any chargeback, processing, and bank fees we incur, becomes immediately due and payable; (b) we may suspend or terminate the Services and any licenses granted under these Terms; (c) we may submit these Terms, the applicable Order, and related records to the payment processor or card network as evidence of your authorization; and (d) you will reimburse our reasonable costs of collection, including attorneys' fees.

10. Intellectual Property

Our IP. We and our licensors retain all right, title, and interest in and to our pre-existing and independently developed materials, including our methodologies, frameworks, skill files and skill-file architecture, prompts, software, templates, documentation, and know-how, together with all improvements to them (collectively, "Media Buyer Labs IP"). Subject to your payment of all fees, we grant the Client a non-exclusive, non-transferable, non-sublicensable license during the engagement term to use the Media Buyer Labs IP embodied in the deliverables solely for the Client's internal business operations. Except as expressly stated in an Order, no ownership of Media Buyer Labs IP is transferred.

Your data. As between the parties, the Client owns its data, accounts, advertising creative it supplies, and business information ("Client Materials"). You grant us a non-exclusive license to access and use Client Materials solely to provide the Services. We may use aggregated, de-identified data and general learnings that do not identify the Client or any individual to improve our methodologies and services.

Feedback. If you provide suggestions or feedback, we may use them without restriction or obligation.

Site content. The Site and its contents are owned by us or our licensors and are protected by intellectual property laws. We grant you a limited, revocable license to access the Site for its intended purpose. You may not scrape, copy, reverse engineer, or create derivative works from the Site or the Services except as permitted by law.

11. Confidentiality

Each party agrees to protect the other's non-public business, technical, and financial information ("Confidential Information") with at least reasonable care, to use it only to perform under these Terms, and not to disclose it except to personnel and advisors who need to know it and are bound by comparable obligations. Confidential Information excludes information that is or becomes public through no fault of the recipient, was lawfully known before disclosure, is independently developed, or is rightfully received from a third party. A party may disclose Confidential Information as required by law, with prompt notice to the other party where legally permitted. These obligations survive for three (3) years after termination; trade secrets are protected for as long as they remain trade secrets.

12. AI Systems; No Guarantee of Results

The Services use large language models and other AI systems whose outputs are probabilistic and may contain errors or omissions. Outputs are intended for review by qualified humans before action is taken and do not constitute financial, legal, or investment advice. Advertising performance depends on many factors outside anyone's control, including market conditions, platform algorithms, creative, offer, pricing, and sales execution. We make no promise, warranty, or guarantee of any particular results, revenue, return on ad spend, cost per acquisition, or other outcome. Any performance figures, case studies, or testimonials referenced on the Site reflect specific engagements and are not typical results or a prediction of yours.

13. Disclaimer of Warranties

EXCEPT AS EXPRESSLY STATED IN AN ORDER, THE SITE AND THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE," AND WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND UNINTERRUPTED OR ERROR-FREE OPERATION. SOME JURISDICTIONS DO NOT ALLOW CERTAIN DISCLAIMERS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR LOSS OF GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY; (B) WE WILL NOT BE LIABLE FOR ADVERTISING SPEND, MEDIA COSTS, THE PERFORMANCE OF ADVERTISING CAMPAIGNS, OR ANY PLATFORM ENFORCEMENT ACTION (AS DEFINED IN SECTION 6); AND (C) OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SITE, THE SERVICES, OR THESE TERMS WILL NOT EXCEED THE GREATER OF (i) THE FEES PAID BY YOU TO US FOR THE SERVICES IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM OR (ii) ONE THOUSAND U.S. DOLLARS (US$1,000). THE FOREGOING LIMITATIONS DO NOT APPLY TO A PARTY'S INDEMNIFICATION OBLIGATIONS, BREACH OF CONFIDENTIALITY, INFRINGEMENT OF THE OTHER PARTY'S INTELLECTUAL PROPERTY, OR LIABILITY THAT CANNOT BE LIMITED BY LAW.

15. Indemnification

You will defend, indemnify, and hold harmless Media Buyer Labs and its owners, employees, and contractors from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) Client Materials; (b) your advertising content, offers, products, or services; (c) your violation of law or third-party platform terms; (d) your breach of these Terms; or (e) advertising decisions and spend made by or for you.

16. Term; Suspension; Termination

These Terms apply while you use the Site and for the duration of any engagement. Engagement terms, renewal, and termination rights are stated in the applicable Order. Either party may terminate an engagement for material breach not cured within fifteen (15) days of written notice. We may suspend or terminate Site access at any time for conduct that violates these Terms or harms the Site, us, or others. Upon termination, you will pay all fees accrued through the effective date of termination, licenses to Media Buyer Labs IP end except as stated in the Order, and Sections 9 through 21 survive.

17. Dispute Resolution; Binding Arbitration; Class Waiver

Please read this section carefully — it affects your legal rights. Before filing a claim, the parties will first attempt in good faith to resolve any dispute informally by written notice to legal@mediabuyerlabs.ai and thirty (30) days of discussion. Except for disputes that qualify for small claims court and claims for injunctive relief relating to intellectual property or confidentiality, any dispute arising out of or relating to these Terms, the Site, or the Services will be resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, by a single arbitrator, seated in Polk County, Florida (with the option of remote proceedings), in English. Judgment on the award may be entered in any court of competent jurisdiction. Each party waives the right to a jury trial and to participate in a class, collective, or representative action; disputes may be brought only in an individual capacity. If the class waiver is found unenforceable as to a particular claim, that claim (and only that claim) shall proceed in court.

18. Governing Law and Venue

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-laws principles, and, where applicable, the Federal Arbitration Act. For any matter not subject to arbitration, the parties consent to the exclusive jurisdiction and venue of the state and federal courts located in Polk County, Florida.

19. Changes to These Terms

We may revise these Terms from time to time. The "Last Updated" date above reflects the most recent revision. Material changes will be posted on this page, and changes will not retroactively modify a signed Order. Your continued use of the Site or Services after changes become effective constitutes acceptance of the revised Terms.

20. General Provisions

These Terms, together with any Orders and policies referenced herein (including the Privacy Policy), are the entire agreement between the parties regarding their subject matter and supersede all prior discussions. If any provision is held unenforceable, it will be modified to the minimum extent necessary and the remainder will remain in effect. You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delays or failures caused by events beyond its reasonable control, excluding payment obligations. No waiver is effective unless in writing, and a waiver of one breach is not a waiver of any other. The parties are independent contractors; nothing here creates a partnership, joint venture, agency, or employment relationship. Notices to us must be sent to legal@mediabuyerlabs.ai; notices to you may be sent to the email associated with your application or Order.

21. Contact